"The quality of mercy is not strained, it falleth as the gentle rain from heaven." W. Shakespeare
Right Now: Serving servers
Developed branding, messaging and marketing materials for Katalysis Partnership. The non-profit makes small loans to low-income microentrepreneurs, providing the resources they need to pull themselves up by their "bootstraps". 85% of their borrowers are women, and 100% are working towards economic/social self-reliance for themselves, their families, and their communities. This is Bootstrap Banking™.
Bootstrap banking is based on sound business principles, prudent
financial management and peer accountability; 97% of Katalysis loans
are repaid in full, with market interest, on time. Borrowers are required to set aside 20% of principal as savings, and repay the entire amount borrowed.
Right Now: Fresh work
Created by Essent. Ready to fill, distribute and enjoy.
Packed house
Sound Meditation SF. We signed up. Over 500 people attended on a work night with pillows and yoga mats, shoulder to shoulder, paying a fairly stiff per ticket price. They are filling a need. Definitely doing something unique. Creating a following. Delivering as promised. Gorgeous healing sound. Felt like a giant slumber party.
Learning from Kylie
Newly minted fashion icon and cosmetic mogul Kylie Jenner takes us to school on social media marketing.
- Lip Kit giveaways and exclusive re-stock news
- Instagram with 74.9m followers (comments disabled)
- Glam tutorials of her best beauty looks
- Kylie's world and retail website
- Gated access, app updates and pics
- Videos of her and her crew
- Daily fashion, beauty, and lifestyle picks
- Access to contests, events and live streams
Right Now: Creating connected customers with Meetup
Our clients are using Meetup and achieving significant results. Gathering and converting prospects who share the same interests. They know more about the people who are coming. Integrating with Facebook; creating landing pages; building a more responsive and engaged community that's multi-touch.
Right Now: Showcasing a Construction Hero
Beckner Contracting Residential remodels homes. They don't think about their brand. We do. Prospects like what they're seeing now.
Right Now: Making magical ideas real businesses
We are helping a Nigerian businessman envision an international online art gallery called Kamzigi, dedicated to carefully-curated, original African contemporary art created by emerging and established artists.
We are brainstorming ways to capture the spirit of modernism in Africa, develop a vibrant, evocative brand, build out an open-source, cloud-based digital commerce platform, create a user-friendly, responsive website, grow a social media presence, and launch with a credible voice.
Right now: Understanding your customers
Through interviews and research for one of our clients, a manufacturer of real-time data infrastructure application software, we developed six user personas, including "Nitin New Customer" above.
The six personas helped us better understand customer and prospect pain points, behavior patterns and goals. We used this information to develop and align UX/UI, branding, messaging and content.
Make the most of it
The Blue Morpho Butterfly's entire lifespan lasts only 115 days. For humans, if we are lucky, life lasts a lot longer. Let's make the most of every moment! Imbue your life and your livelihood with purpose and joy!